Presentation

Classic high quality photography

Contrasting use of colour and highlights

Clean lines in graphic design

Contemporary and topical themes

Use of known music tracks

Catchy jingles

Repetitive phrases e.g. “Simples”

Shock value e.g. “cactus” dummy and “The Sopranos”

Use of a continuing theme – e.g. the Peter Kay beer ads

Use of known strong corporate branding and identity

“whacky” ideas – “Big Ad” (beer) and Cadbury’s Chocolate ads

Surreal imagery (Evian Water) (Gorilla playing drums)

Clever, skillful craftsmanship

Lifestyle adverts

Use of celebrities

Use of humour

Strong basis of factual information – e.g. the ipod ads.

These are some points of everyone's presentation today. When I had to go up and show the adverts on this blog as a presentation I went into detail with how they are used, how they sell and why.  With the first advert Bud Light I explained that the advert was for selling with humour, with the rubber floors. This has always stuck in my head ever since i was little, I still find it funny today. With the Chrome advert I showed how they make something like bricks, pong and turning the ending into the address bar and tool bar at the end. This way shows that its simple, easy to use and safe.