Guerilla Advertisement

Guerilla Advertisement is a way to say advertising with creativity and interaction. It really doesn't cost much to do and can have quite an impact on the audience. Sometimes though if the advertisement isn't that eye catchy then it can fail its purposes.



I quite like this one, it is a cut out of a person holding onto the cut out area which looks like they are trying to save the cut out. This advertisement is trying to show that the cut out is you and also the image cut out is also you trying to save yourself, this is from a help center too.

This one seems pretty cool too. As you can tell it is selling watches. The watches act as the handles you hold onto trains and buses. Putting you hand through one is a way of showing that the watch makes a fit and looks good on you so you shall buy it.

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Now I really like this idea. This one is advertising coca cola with a straw reaching through the window. I like this and I think it really works well.

Putting the game together

The task that we have been given is to design a game for the Xbox with an age rating of 11-19. So first the members of our team brainstormed and got many ideas about what we could do some of our influences were final fantasy . we decided that we wanted a fantasy based game but we didn't want it to be the stereotypical fantasy game of were you have to save the world. so we reversed roles and you play as the bad guys and you have to destroy the world in which you live in.
we decided that you would be a demon and you live in a world or angels and good. Your goal is to destroy the empire of good.

we added in powers that your character would be given. theses powers are based on the elements, for example fire, ice, wind e.c.t.

but to make the game more interesting we gave the user the ability to control the minds of 5 towns people. and so this wouldn't make the game to easy for the player then we gave them a gauge for their magic so they couldn't keep controlling minds after the previous team members have died. this game does not have a online mode. it follows a storyline and as u progress through the game you will learn new things about yourself and the war that you are fighting against.

We also managed to make a front cover for our game which uses our characters face as the main image. Here is our front cover along with our story concept.

From left to right we have our first plan of our character, which we made like a basic demon look, red horns, evil eyes, the usual. On later thought we decided we would make this demon completely different so we changed the horns to look a bit like bat wings, we kept the eyes evil but still changed them, also we gave him long hair which isn't pure black. After we were happy with that design we made a full body image. We gave him a demon arm and made sure he wasn't red. Here are the designs.

Next we have made a game screen shot. With this we have decided to add a health and demon bar. The health is the flame, the flame starts to decrease as your health goes down. The green bar is for your magic. Also with your element, your horns change colour.

Finally we added elements. We added a few like Fire, Water, Ice, Electric and Darkness. Each ability will have different effects which will aid you through out the game.

Catchphrase Task

We split into groups on the rows we are and we had to come up for an image that can fit for a catchphrase but not to be made too obvious. Our group had to do 'The spice of life'. We got a few people guessing but it didn't take too long for someone to say what it was. Unfortunately I cannot find the image anywhere.

Design Brief

Look at http://ideasandconcept.blogspot.com/2011/02/brief.html for more info.

I am going to take part in designing a logo for a hat company called Salute The Brave. I am thinking of doing a rounded logo. I will have the Circle in a white colour, The words Salute The as a blue colour and the word Brave as a red colour. Here is a brief layout.

Salute The




Brave


A circle will be around them. I am thinking what to put in the middle of the logo, I am debating to do something along the lines of a simple design of a wolf as wolves can be associated with bravery. I will do a design of their brainstorm with the soldier saluting shadow too. I will be coming up with more ideas as i go along.

Brief

business name

Salute The Brave

description of business

My company is a hat company that sells patriotic looking camo baseball hats, where for every hat purchased, one is donated to an active soldier (like Tom's shoes, except for hats).

preferred logo types

• 

  Pictoral mark

• 

  Abstract mark

• 

  Letter form

• 

  Emblem

• 
  

color preferences

red, white, white, blue (patriotic looking)

to be used on

• Print (Business cards, letterheads, brochures etc)
• Online (Website, online advertising, banner ads etc)
• Merchandise (Mugs, T-shirts etc)
• Signs (Including shops, billboards etc)

further requirements

We want to lure in the customer right away with a feeling of remembering what our troops are fighting for overseas and what it means for them to be fighting for our freedom. That being said, we want as patriotic a logo as possible, and we were also brainstorming a black silhouette of a soldier saluting in the logo (that's just 1 idea)...One thing to remember though, is that the logo will be on camo hats, so it has to be a logo that is able to look good in stitching on baseball hats in terms of its complexity, but will also still look great on a webpage, business card etc. We are saluting the brave, and we want the logo to give off that feeling.

Leteral Thinking

We had to do some Leteral thinking, here are the results. The reason why we did this is to help think out of the box, this is all helpful to influence thinking differently.

Name Images

Today we have to research what our names mean and turn them into some kind of image, my name means Earth and this is what I made out of it, not much but its an effort, I cant think of much for Earth after all. I think this technique can be successful with certain names, it does give a new edge and people that recognize what the name means thinks its really clever. Overall it is successful with certain names.