Monday, 28 February 2011

Brief

business name

Salute The Brave

description of business

My company is a hat company that sells patriotic looking camo baseball hats, where for every hat purchased, one is donated to an active soldier (like Tom's shoes, except for hats).

preferred logo types

  • E.g., Apple, Jaguar

    Pictoral mark

  • E.g., Nike, Mitsubishi

    Abstract mark

  • E.g., McDonalds, cK

    Letter form

  • E.g., Harley Davidson, Starbucks

    Emblem



color preferences

red, white, white, blue (patriotic looking)

to be used on

  • Print (Business cards, letterheads, brochures etc)
  • Online (Website, online advertising, banner ads etc)
  • Merchandise (Mugs, T-shirts etc)
  • Signs (Including shops, billboards etc)

further requirements

We want to lure in the customer right away with a feeling of remembering what our troops are fighting for overseas and what it means for them to be fighting for our freedom. That being said, we want as patriotic a logo as possible, and we were also brainstorming a black silhouette of a soldier saluting in the logo (that's just 1 idea)...One thing to remember though, is that the logo will be on camo hats, so it has to be a logo that is able to look good in stitching on baseball hats in terms of its complexity, but will also still look great on a webpage, business card etc. We are saluting the brave, and we want the logo to give off that feeling.

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