Design Brief

Look at http://ideasandconcept.blogspot.com/2011/02/brief.html for more info.

I am going to take part in designing a logo for a hat company called Salute The Brave. I am thinking of doing a rounded logo. I will have the Circle in a white colour, The words Salute The as a blue colour and the word Brave as a red colour. Here is a brief layout.

Salute The




Brave


A circle will be around them. I am thinking what to put in the middle of the logo, I am debating to do something along the lines of a simple design of a wolf as wolves can be associated with bravery. I will do a design of their brainstorm with the soldier saluting shadow too. I will be coming up with more ideas as i go along.

Brief

business name

Salute The Brave

description of business

My company is a hat company that sells patriotic looking camo baseball hats, where for every hat purchased, one is donated to an active soldier (like Tom's shoes, except for hats).

preferred logo types

• 

  Pictoral mark

• 

  Abstract mark

• 

  Letter form

• 

  Emblem

• 
  

color preferences

red, white, white, blue (patriotic looking)

to be used on

• Print (Business cards, letterheads, brochures etc)
• Online (Website, online advertising, banner ads etc)
• Merchandise (Mugs, T-shirts etc)
• Signs (Including shops, billboards etc)

further requirements

We want to lure in the customer right away with a feeling of remembering what our troops are fighting for overseas and what it means for them to be fighting for our freedom. That being said, we want as patriotic a logo as possible, and we were also brainstorming a black silhouette of a soldier saluting in the logo (that's just 1 idea)...One thing to remember though, is that the logo will be on camo hats, so it has to be a logo that is able to look good in stitching on baseball hats in terms of its complexity, but will also still look great on a webpage, business card etc. We are saluting the brave, and we want the logo to give off that feeling.

Leteral Thinking

We had to do some Leteral thinking, here are the results. The reason why we did this is to help think out of the box, this is all helpful to influence thinking differently.

Name Images

Today we have to research what our names mean and turn them into some kind of image, my name means Earth and this is what I made out of it, not much but its an effort, I cant think of much for Earth after all. I think this technique can be successful with certain names, it does give a new edge and people that recognize what the name means thinks its really clever. Overall it is successful with certain names.

Egg Drop

Here is our egg design. The upside down U's are bent straws and the big scribble is masking tape. This was used to attempt to keep the egg safe and reduce the impact of the ground.

The task is to get grouped with four people randomly, we had to make a way to prevent the egg breaking from a certain height. Although we werent told that it would be off a three story building. Our only materials was 6 straws and a whole masking tape roll.

Anyway on the left is a design and a rough look alike of our model, although we stuck the last of the masking tape around the shell for extra protection which made it bounce.



The process was pretty simple, we cut straws, bent them and masking taped them on, then we covered the egg in a masking tape shell. To modify it we would have used the rest of the roll to lower the egg until it reaches the bottom, then let go. Unforunatly, everyones broke on the 3rd drop so it was a draw.

The group I was working in was very good at communicating and shared out all the ideas, this shown me that this group would work well together, when making the egg drop shell we all worked together too.

At the end though we should have thought more outside the box. We could have wrapped the egg in a bit of masking tape but not tear it off, instead we could have curled the rest attached so it doesn't stick to the bars, we could then unroll it and lower it until it touches the ground. This would have been the best idea to safely lower the egg, even from the 3rd floor.

Character Concept 2

Here is my next character, A Dreary Door.

Height: 6'6
Weight: 66'2

Description: The Dreary Door is like a guardian that protects certain areas, its a very depressed door that will require doing a certain task to allow you past to a new area, its very creaky and possessed so it can talk and cannot be opened with shear force. It can only be opened by itself. It has a very dark voice and if you attempt to open it, it can react by sapping your life.

Character Concept

We have to pick two words from the blog below that have the same letters to begin with, I had little time so I had to be quick, this is what I came up with.

Persistent Pigeon.
Height: 2'3
Weight 1'2

This character is one of those annoying in game characters that like to follow you around from time to time, he is obsessed with trying to get you to eat his spoon, he also wears a top hat. He has Chameleon like abilities which means he can blend or change colour to his surroundings. He can help you out from time to time but only does it in his favour. He waddles more than walks but when he flies off he often drops his spoon and flies back after it, no matter what the situation, even life threatening he puts his spoon first. His voice can be quite high pitched but croaky.